After many years in the corporate world as an accountant, Marie Umberger is now leveraging her years of work experience in her Experimac store located at 425 Buford Highway, Suwanee, GA. Experimac provides pre-owned Apple® computers and devices; repair and upgrade services for laptops, phones and tablets; trade-ins of existing devices; and sales of accessories.
“As an avid Mac user fascinated by technology, Experimac was the perfect franchise opportunity for me,” says Umberger. “While in the corporate world, I had many mentors and learned about running a business. Now as an empty nester, it’s the right time for me to be my own boss. In addition, my grown sons are now working with me and I am thrilled to be able to create a family business.”
Since Experimac specializes in selling pre-owned products, Apple® products, the products can be sold at a price point that is accessible to a much-wider range of customers. When customers enter competing retail stores that sell new computers, smartphones and tech equipment, only one out of every 100 or so people actually purchase something because of the high price point, but they are much more likely to buy at Experimac.
Experimac customers typically enjoy average savings of 60 percent on pre-owned Apple® products over big-box retailers. And Experimac takes the risk out of purchasing pre-owned equipment with a 90-day guarantee. If something breaks, Experimac will repair or replace the defective part at no cost.
“I believe the economic climate is good for our business sector,” Umberger said. “We can get people into quality computers at a lower cost than new and we can also extend the life of their current computers with upgrades such as SSD drives and RAM upgrades.”
To contact Umberger or for more information about Experimac, visit https://experimac.com/suwanee-ga/ or call (678) 765-7625.