Amit Phillaura only has to tell one story to verify his credentials as one of the newest franchisees of Experimac, a one-of-a-kind retail storefront concept that specializes in sales and repair of pre-owned Apple® computers, devices and much more. In 1988, when Phillaura was about eight years old, his father spent several thousand dollars to buy an Amstrad PC computer. Young Amit was so fascinated by the technology that while his father was at work one day he disassembled the entire machine. “My father came home to find the computer spread out on the living room floor and he was livid,” Phillaura recalled. “He immediately left to find a PhD in computer science where he worked to fix the computer.” His father’s only mistake was not knowing what his son knew. “I was terrified and knew I needed to try and put it back together again,” Phillaura said. “I had just finished and turned on the power when my father returned with his friend, and to their surprise, everything worked. I have loved working on computers ever since.”

Open since Jan. 17, Experimac is located at 3713 Belt Line Road, in Addison. The 36-year-old Phillaura, who spent the last ten years as a systems and software engineer, is partnering with his wife, Jana, who is handling the business’ finances. Already with a steady stream of customers, Phillaura has seen one trend that should come as no surprise. “It is very hard for people to let go of their phones when they need repairs,” Phillaura said. “When we tell a customer we will need at least an hour, we immediately see the withdrawal symptoms!”

Experimac not only specializes in the sale of pre-owned Apple® computers and devices, but also offers repair of laptops, phones and tablets; trade-ins of existing devices; software and system updates; and sales of accessories. Experimac customers typically enjoy average savings of 60 percent on pre-owned Apple® products over big-box retailers. And Experimac takes the risk out of purchasing pre-owned equipment with a 90-day guarantee. If something breaks, Experimac will repair or replace the defective part at no cost.

Locally, contact Experimac Addison at 214-774-9468 or visit


Experimac joined the United Franchise Group family of brands, joining a team with over 30 years of franchise experience. Capitalizing on a sustained demand for Apple® products, Experimac provides pre-owned computers and devices, repair of laptops, phones and tablets, trade-ins of existing devices, and sales of accessories. Experimac has more than 100 locations with 25-30 additional stores in various stages of development, and plans to have a total of 200 locations nationwide by the end of 2017. For more information visit

About United Franchise Group

Led by CEO Ray Titus, United Franchise Group houses a successful group of business-to-business franchise systems. United Franchise Groups concepts specialize in personalized business services including signs, embroidery, business brokerage and outdoor advertising. With nearly three decades in the franchising industry and more than 1,400 franchisees throughout the world, United Franchise Group offers unprecedented leadership and solid business opportunities for entrepreneurs.

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