One of the most recognizable brands and logos anywhere in the world is Apple®. The…
The demand for pre-owned Apple® products is nearly as strong as the demand for new Apple® products, which is a testimony both to Apple’s® dominance of the upscale computer and smartphone market and to many would-be owners’ difficulty affording a new iMac®, iPhone®, or iPad®.
Those with a love for modern technology, an appreciation for the quality of the Apple® brand, and an entrepreneurial ability to sense an opportunity will quickly realize that selling, repairing, and upgrading pre-owned Apple® products has immense potential. The question is how to best break into the market and make the most of this opportunity.
The Franchising Solution
You cannot franchise directly for Apple®, and to become an Apple Authorized Reseller (AAR), you will have to clear numerous hurdles and meet a long list of high—and potentially unrealistic—expectations. This is not a good path into the market for most people.
It is far more practical to open an Experimac franchise and deal with pre-owned Apple products apart from a direct relationship with Apple®. This is 100% legal, but it will require you to work with Experimac. However, this is no impediment—it’s a great boost. Working with Experimac will enable you to get off the ground fast and survive and thrive in a competitive market.
In 2012, Experimac began as an independent start-up in West Palm Beach, Florida. In 2014, it had proven itself enough to join the team of well-known franchises partnering with Ray Titus of UFG (United Franchise Group). In just a little over a year of franchising, more than 100 Experimac franchises have been sold, and the boom does not look to be slowing down any time soon.
Benefits of the Experimac Franchise
In addition to cornering a niche but high-demand market sector and reaching the loyal customer base of both Apple® and Experimac, there are many other benefits to owning an Experimac location.
First, pre-owned Apple® products retain their value better than those of competing brands. They often sell in the range of 50% to 60% of their original value, which is high by any standard.
Second, the wide range of products—hardware, software, and accessories—that Apple® produces provides multiple revenue streams. This is especially true for Experimac because Experimac deals in repairs, trade-ins, technical assistance, and upgrades—in addition to sales. Multiple revenue sources equal greater cash flow stability, which benefits every business.
Third, Experimac includes an intense, comprehensive two-week training program for new franchisees, held at its HQ in West Palm Beach. You will be given all the tools you will need to run an Experimac store, from technical skills to management principles to marketing strategies. Later, you can turn to Experimac for ongoing support and additional training seminars (both online and at leadership conventions).
Finally, Experimac has developed a great customer service policy that gives customers same-day service whenever possible and next-day service in other cases. A 90-day warranty is given for all parts and repair work, and one-on-one technical assistance is on a no-appointment-necessary basis. This is the kind of service that builds customer loyalty and satisfaction.
The extreme loyalty that many have for Apple® products can become a golden opportunity for those dealing in pre-owned Apple® products that are significantly more affordable than buying new. Experimac lets entrepreneurs in on the fast-growing pre-owned Apple® products market.
To learn more about franchising with Experimac, call today at 888-251-7693 or fill out this short online inquiry form.