One of the most recognizable brands and logos anywhere in the world is Apple®. The…
Portions of techno markets north of Charlotte and throughout the Lake Norman region, those who have bemoaned high quality Apple products as unaffordable over years of one product introduction after another, are appreciating Lisa Piatt’s newly opened Experimac store, with its quality line of affordable, pre-owned Apple products that range from Mac Books to iPads and iPhones.
Prior to the 32 year old former teacher’s July 15th opening of her Experimac store, she had used her graphic arts background, teaching young students. “While teaching, I could see the impact of using computers and iPads in the classroom. That technology really helps students to reach all of their potential, and not all of my students could afford a brand new iPad or Mac Book,” says Piatt, who opened her Experimac shop with a $200,000 investment that included a $50,000 franchise fee, and investment of $84,000 in her opening inventory.
As a young mother, Piatt sees her Experimac store as something of a family investment seed. She expects that down the road her family will share in growing the business. “This is a typically male dominated segment, but through this store, I may be able to employ my kids as they grow, and to teach them about business, to prepare them for life in the future,” Piatt says.
She will teach them largely by example, directing them to remain open to what markets have to say, observing experiences of other small business operators, and being nimble in responding to unavoidable changes in her industry. “You have to speak to as many people as you can. And no matter how well you plan, something will always throw you off schedule so being nimble, reacting quickly to change is an important attribute,” Piatt says.