If you’re having one of those “pinch-me-I’m-not-sure-this-is-real” moments, you have plenty of company.
Call it the Experimac Moment—the moment that it dawns on potential franchise owners that they have found a growing, dynamic franchise that is so fundamentally different from any other that it has claimed its own market niche.
This is no heady superlative; it’s reality. Before you read about three compelling ways that Experimac, a computer repair franchise, is different, begin by looking at its distinctive business model.
Experimac offers sales and trade-ins and upgrades and repairs of all pre-owned Apple® products, including iPhone® devices, iPad® tablets, iMac® computers, MacBook® laptops, and Apple® accessories.
Pre-owned sales make Apple® products accessible—and affordable—to people who desperately want them but cannot afford to purchase them new. Meanwhile, upgrades and repairs keep Apple® products in the hands of people who don’t mind being a “generation behind”—often because they know that Experimac will always provide them the opportunity to catch up when they’re ready.
Experimac’s focus is simple: Apple, Inc. is one of America’s most beloved and sought-after brands. Since 2012, half of all homes in the United States have included at least one Apple® device. Moreover, America’s trust in Apple® is well placed because Apple® products retain their value much better than other brands.
Experimac Is Booming along with a Booming Industry
To many people, Apple® single-handedly defines cutting-edge technology. The brand is synonymous with quality, reliability, and excitement, which helps explain why its product launches are eagerly awaited media events that draw worldwide attention.
Apple® dominates a booming industry, especially when you consider the bigger picture:
- In 2014, about 302 million computers were sold worldwide, generating about $304 billion in sales revenue.
- Nearly 7 billion cell phone subscriptions were purchased in 2014, or nearly one for every person on the planet.
- Americans spent about $23.5 billion repairing iPhone® device screens as of 2014, and about 25 percent of iPhone® users had cracked their screens at one point.
Experimac Emphasizes Personal Service
Experimac is positioned right in the middle of this activity, which shows no signs of abating. But it’s not the Experimac way to take anything for granted; it has established an additional differentiator by providing unparalleled customer service with:
- Same-day service whenever possible
- A 90-day warranty on parts and repairs
- Personal consultations, with no appointments necessary
This last point is especially important because the Experimac franchise experience is built on the expectation that franchise owners develop personal, trusting, and long-term relationships with their customers.
Experimac knows that when customers regard a business as an indispensable resource and feel valued and appreciated, they are likely to become customers for life.
Experimac Values Education and Support
Experimac knows this because many franchise owners began their affiliation with the company as customers. They run the gamut from self-described “techies” and tech enthusiasts to those who are at the beginning of the technological learning curve.
Experimac levels this playing field by offering one of the most extensive training programs in the franchise industry, including two weeks at its global headquarters in West Palm Beach.
After a franchise owner settles on a site location, Experimac provides consistent support, including:
- Established vendor relationships
- Continuous online training through a proprietary portal
- Regular updates about industry news and research
- Regional meetings
- Experimac franchisee group calls
To learn more about the Experimac difference, call one of our franchise consultants. But be aware: your “pinch-me-I’m-not-sure-this-is-real” feelings probably will continue. But that’s to be expected. When you’re experiencing an Experimac Moment, it’s probably time to seize the moment.
Interested in learning more about how you can invest in a thriving industry? Then contact us today!