A cracked screen or a less than reliable battery: any number of tech troubles can convince mobile phone and computer users to ditch their wares in exchange for a new device. Experimac— a unique franchising concept that specializes in the sale of certified pre-owned Apple® products —is offering its customers some environmentally-friendly options on Earth Day and throughout the year.

Reduce E-Waste

The old adage “one man’s trash is another man’s treasure” holds true at Experimac stores. Virginia-based franchise owner, Gabe Miccio, says the company’s business model is built on an eco-friendly culture.

“Our competitors emphasize replacing equipment,” explained Miccio, a first-time Experimac franchisee with several years of retail management experience. “We’re teaching customers how minimal repairs can replace their confidence in the phone or computer they already have. It’s about showing the value of what you currently have and not getting rid of technology that’s very usable.”

It’s estimated up to 50 million tons of electronic waste, or “e-waste,” are destined for landfills each year. Environmental advocates say a startling number of those devices are still usable — and marketable. Experimac prides itself on reducing e-waste by restoring pre-owned Apple products to working condition. Our team of franchisees carefully inspects, cleans, and certifies the operability of each product sold at our 100-plus in the U.S.

Repair and Reuse

Experimac believes in second chances, which is why the electronic retail franchise is committed to refurbishing Apple products and making them available for customers seeking more cost-efficient technology. Experimac is willing to buy, sell, and trade electronic devices like iPhones and iMacs to extend their lifespan and keep them out of the waste stream.


When customers toss their cell phones, they’re most likely throwing away valuable and potentially toxic materials. It’s estimated American consumers discard up to $60 million in gold and silver components located inside their mobile devices. In addition, various chemicals found in mobile device batteries and components can harm the environment if they’re not disposed of properly.

Experimac supports recycling by carefully examining each product before determining whether it can be repaired. If not, each device is dismantled to salvage usable parts and then recycled with the utmost care for the environment. Experimac franchisees partner with companies that specialize in electronic recycling to make sure potentially harmful components are destroyed or discarded.

“We take responsible measures to dispose of any products or pieces that are no longer salvageable,” said Miccio. “We’re happy to give customers a chance to do their part for the environment on Earth Day.”

Gabe Miccio

Gabe Miccio secured his first Experimac location on April 2, 2017, in Fredericksburg, Virginia.

To learn more about Miccio’s store, visit www.Experimac.com/Fredericksburg-va.

To learn more about becoming an Experimac store owner, visit experimaxfranchise.com.