Location is key when opening any new business, and a computer franchise is no exception. Experimax has been in business since 2012 and has opened stores around the world, so we’ve learned a thing or two about the areas in which our franchises thrive. Here, we’ll give you a sneak peek at the guidance we share with our franchisees as we work with them to find the right space.
Urban and Suburban Areas are Great for Experimax Franchises
Experimax sells devices (like smartphones, tablets, and laptops) that are ubiquitous in today’s society. It’s estimated that 96% of Americans own a cell phone, and 81% own a smartphone in particular – that’s a lot of prospective customers! We want our franchisees to set up shop in an area that has a high enough population to keep customers coming through their doors every day. Since our computer franchises don’t just offer repairs, but also sell pre-owned devices and allow trade-ins, customers have lots of reasons to visit our stores.
It’s a good idea to open your Experimax franchise in an area that can be seen by lots of passers-by. Shopping centers or freestanding stores along busy roadways are a great option. We work with our franchisees to help them secure the right signage so that it’s clear to everyone that there’s an Experimax franchise in the area.
Along these lines, we’ll also help you launch a targeted marketing campaign when you first open your doors, letting your community know who we are and what we can do for them. We’ve already developed a cache of marketing materials, so it’s simple for you to get the word out.
The Right Size and Price
We’ll need to find a location that can serve as a showroom for the pre-owned devices we have for sale. It’s important that shoppers have enough room to browse, and that people waiting for repairs are comfortable. That being said, it’s important not to choose a location that’s too large – not only does that lead to wasted space, but wasted money as well.
We don’t want your profits to be eaten up by a lease that’s too expensive. Our years of experience have given us great insight into how much our franchisees should be paying for a monthly lease, and we’ll work with you to find a location that falls within that range.
Since the vast majority of Americans are prospective Experimax customers, we want everyone to be able to shop in our stores without any inconvenience. It should be simple for customers to access our stores by car, bike, and public transportation. Again, choosing a franchise along a main road is a great way to achieve accessibility. Furthermore, franchisees should find locations that feature convenient parking so customers can get in and out quickly.
Want to learn more about what makes for a great Experimax franchise location? Contact us today for more information.