Franchising in the $300-Billion Technology Industry
A Booming Industry
Experimax operates within the technology field in a sector with the potential to grow exponentially. In 2014, about 302 million computers were sold worldwide, generating about $304 billion in sales revenue.* Nearly 7 billion cell phone subscriptions were purchased worldwide by May of 2014, nearly one for every person on the planet. With that type of consumer base, Experimax’s products and services are in high demand.
Benefits of Offering Pre-Owned Products
Experimax specializes in selling pre-owned Apple® products, particularly because of their higher resale value and worldwide brand recognition. Selling pre-owned products allows Experimax franchisees to reach a wider range of customers.
Why the Apple® Products Focus
Apple® products retain their value much better than most other brands. Apple® customers are often pleased with the products that they purchase, so they remain loyal to the brand – though, they are not always able to afford brand new Apple® products. Experimax offers customers a unique middle ground in which they are able to remain loyal to the Apple® brand, stay current with operating systems and updates, yet pay a fraction of the price that they might pay for new products at the mall or a competitor’s store.
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Market for Repair Services
The market for repair services for smartphones, tablets, and computers is huge and is only growing. Americans spent roughly $23.5 billion repairing iPhone® device screens as of September 2014 and about one-quarter of iPhone® device users had cracked their screen at one time or another.* Another 15 percent were using a cracked iPhone® device at the time of the study.* When an Experimax store is opened, a convenient location to receive a needed service is introduced into the area.
Experimax differentiates itself from mall and big-box competitors by offering customers personal consultations – with NO appointments necessary. A commitment to developing long-lasting relationships with customers is woven into the fabric of the Experimax business model. As a result of Experimax’s concentration on high-quality customer service, many customers become repeat customers, looking to Experimax for their pre-owned Apple® product needs. Because of our personalized service, Experimax customers are more likely to recommend the store to friends and family, helping to drive increased revenue to stores.