When Cherry Hill resident, Glenn Trommer opened his Experimac store in early July at Lee Newman Plaza, he brought fairly novel AppleⓇ product services to the south Jersey region, including Cherry Hill, Marlton, Haddonfield and Voorhees.
“Within my specific market there are no other stores that buy, sell, trade and repair Apple products. Experimac has a very unique value proposition and this provides me with the opportunity to gain specific market share.”
Opening his Experimac store fulfilled a long held dream, a promise he made to himself as he graduated from Emory University more than 30 years ago.
“I told myself when I graduated that I would have my own business one day, but since then had always held jobs in corporate America,” Trommer recalls.
Among those corporate positions, he was Director of e-commerce and implementation services for Office Depot, responsible for creating and implementing their business to business website back in 1996. “It left me with good knowledge of retail as well as business-to-business sales,” says Trommer.
With a long held passion for Apple products, his choice of Experimac as a franchise was easy. “I owned the first I-Pod and have owned I-Phones and a MacBook Air ever since,” Trommer says, adding that he looked at a wide range of franchise options before selecting Experimac.
Ultimately, Trommer sees his new shop, and those he expects to open in coming years, as an opportunity to mentor future employees as well as to build a legacy for his family. He anticipates that family members will become involved in the shop and that the venture will create opportunities for future employees.
“I hope that we will be able to create significant brand awareness as we open several stores, and also want to mentor my employees so that they gain an understanding of how to operate a retail business. They may someday own a store of their own,” Trommer says.